<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>I ♥ Television</title>
	<atom:link href="http://www.ihearttelevision.com/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://www.ihearttelevision.com</link>
	<description>Positive Discussions &#38; Critical Thinking About Our Favorite Medium</description>
	<lastBuildDate>Mon, 10 Aug 2009 02:32:04 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Summer Transition</title>
		<link>http://www.ihearttelevision.com/?p=198</link>
		<comments>http://www.ihearttelevision.com/?p=198#comments</comments>
		<pubDate>Sun, 02 Aug 2009 04:50:52 +0000</pubDate>
		<dc:creator>Emily</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ihearttelevision.com/?p=198</guid>
		<description><![CDATA[I ♥ Television didn&#8217;t lose its signal in the switch from analog to digital. We&#8217;re just going through a transition of our own at the moment.
]]></description>
			<content:encoded><![CDATA[<p>I ♥ Television didn&#8217;t lose its signal in the switch from analog to digital. We&#8217;re just going through a transition of our own at the moment.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.ihearttelevision.com/?feed=rss2&amp;p=198</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I ♥ Television Speak</title>
		<link>http://www.ihearttelevision.com/?p=192</link>
		<comments>http://www.ihearttelevision.com/?p=192#comments</comments>
		<pubDate>Fri, 08 May 2009 18:39:08 +0000</pubDate>
		<dc:creator>Emily</dc:creator>
				<category><![CDATA[2009 Programming]]></category>
		<category><![CDATA[Comedy Writing]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Schedule]]></category>

		<guid isPermaLink="false">http://www.ihearttelevision.com/?p=192</guid>
		<description><![CDATA[Now that it&#8217;s upfronts season, we&#8217;re back to reading the trades, anticipating pick-ups, and speculating on what Fall 2009 will look like. It&#8217;s a funny time of year when being able to parse TV speak comes in handy. Who&#8217;s on the bubble? How many new laffers did the Peacock go for? What pilots were picked [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-193 alignright" src="http://www.ihearttelevision.com/wp-content/uploads/2009/05/variety460-300x180.jpg" alt="" width="300" height="180" />Now that it&#8217;s upfronts season, we&#8217;re back to reading the trades, anticipating pick-ups, and speculating on what Fall 2009 will look like. It&#8217;s a funny time of year when being able to parse TV speak comes in handy. Who&#8217;s on the bubble? How many new laffers did the Peacock go for? What pilots were picked up? Translations and answers after the jump.<span id="more-192"></span></p>
<p><strong>Upfronts</strong>: When the networks present their fall scheduling to advertisers. This traditionally happens in May and is usually the first time the fall schedule is announced publicly. The official network schedules indicate which current shows will return and which new pilots were picked up (see below).<br />
<strong></strong></p>
<p><strong>Trades</strong>: The publications dedicated to publishing entertainment news, namely <em>Variety</em> and <em>The Hollywood Reporter</em>.</p>
<p><strong>Pick-Ups</strong>: When a show is &#8220;picked up&#8221; it means that the network has bought a new series based on a produced pilot. Orders are usally for half a seasons work of episodes (13) or, in cases where the network feels confident about a show&#8217;s success, it will get a full season order.<br />
<strong></strong></p>
<p><strong>Bubble</strong>: When the fate of a show that&#8217;s already on the air is uncertain, it&#8217;s said to be &#8220;on the bubble.&#8221; Either the network will order another season of that show or not. Until the fall schedules are announced, those shows are in limbo, or &#8220;on the bubble.&#8221;</p>
<p><strong>Who&#8217;s on the bubble? </strong>NOT <em>New Adventures of Old Christine. </em>Phew. Until Tuesday, the comedy (which also happens to be the show I&#8217;m currently specing) was on the bubble again. While it&#8217;s still uncertain whether or not the show will return to CBS, <a href="http://www.hollywoodreporter.com/hr/content_display/television/news/e3i9813ed99c5e2b4f301ea5b71a66e8270">ABC has committed to picking up the show for another full season, should CBS decide against renewing it</a>.</p>
<p><strong>How many new laffers did the Peacock go for? </strong>Translation: How many new comedies did NBC pick up. Answer: <a href="http://www.variety.com/article/VR1118003149.html?categoryid=14&amp;cs=1">NBC did their upfronts early and put two new half-hour comedies on the schedule</a>.</p>
<p><strong>What pilots have been picked up? </strong>It&#8217;s still too early to tell&#8230; to employ further television speak, &#8220;Stay Tuned!&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.ihearttelevision.com/?feed=rss2&amp;p=192</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Lie to Me</title>
		<link>http://www.ihearttelevision.com/?p=182</link>
		<comments>http://www.ihearttelevision.com/?p=182#comments</comments>
		<pubDate>Mon, 19 Jan 2009 18:29:22 +0000</pubDate>
		<dc:creator>Gene</dc:creator>
				<category><![CDATA[2009 Programming]]></category>
		<category><![CDATA[fox]]></category>

		<guid isPermaLink="false">http://www.ihearttelevision.com/?p=182</guid>
		<description><![CDATA[Imagine a show where the protagonist is exceedingly brilliant.  So brilliant , in fact,  that his or her abiliy to solve seemingly intractable problems verges on the paranormal.  Every word out of his or her mouth advances the plot without any other character&#8217;s assistance!  Forget deux ex machina &#8212; this deux is frickin&#8217; IN the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-186" style="margin: 10px;" title="Lie to Me " src="http://www.ihearttelevision.com/wp-content/uploads/2009/01/lie-to-me-300x178.jpg" alt="Lie to Me " width="300" height="178" />Imagine a show where the protagonist is exceedingly brilliant.  So brilliant , in fact,  that his or her abiliy to solve seemingly intractable problems verges on the paranormal.  Every word out of his or her mouth advances the plot without any other character&#8217;s assistance!  Forget deux ex machina &#8212; this deux is frickin&#8217; IN the machina.  Thankfully, he (or she) is riddled with eccentricities &#8212; cold, brutish, aggressive &#8212; so rather than being an expository device, he or she is quirky!  ooh!</p>
<p>Thank our mighty stars that Cal Lightman* has finally gone where House, Bones, and The Mentalist have dared not!  Oh.  Hmmm.  I guess they all totally dared.  Darn!</p>
<p>*Cal Lightman is Tim Roth&#8217;s character on Lie to Me.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.ihearttelevision.com/?feed=rss2&amp;p=182</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Democratizing Television</title>
		<link>http://www.ihearttelevision.com/?p=150</link>
		<comments>http://www.ihearttelevision.com/?p=150#comments</comments>
		<pubDate>Sun, 11 Jan 2009 22:53:01 +0000</pubDate>
		<dc:creator>Emily</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ihearttelevision.com/?p=150</guid>
		<description><![CDATA[The transition from analog-to-digital television is slated to take place on February 17th, 2009.  But President-elect Obama&#8217;s transitional team is recommending a delay in the switch on the grounds that the funds supporting the change are inadequate.  The concern is that several million households in the United States are unprepared for the switch (see an [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.variety.com/article/VR1117998081.html?categoryid=14&amp;cs=1"><img class="size-full wp-image-158 alignleft" style="border: 0pt none;" title="tv" src="http://www.ihearttelevision.com/wp-content/uploads/2009/01/television-748021.jpg" alt="tv" width="174" height="150" /></a>The transition from analog-to-digital television is slated to take place on February 17th, 2009.  But <a href="http://tvdecoder.blogs.nytimes.com/2009/01/08/obama-recommends-delay-in-digital-tv-switch/">President-elect Obama&#8217;s transitional team is recommending a delay in the switch on the grounds that the funds supporting the change are inadequate</a>.  The concern is that several million households in the United States are unprepared for the switch (see an example video after the jump), while the funding for digital converter coupons has run out.  Those analog televisions currently receiving a signal over the airwaves that are not hooked up to a digital converter will lose their signal.  The recommendation for a delayed transition shows a commendable interest on the part of the Obama team for equality of access to media resources.</p>
<p>In the meantime, <a href="http://www.variety.com/article/VR1117998081.html?categoryid=14&amp;cs=1">Obama&#8217;s inaugural comittee has sold the exclusive rights to broadcast the inauguration celebrations next week to HBO</a>.  For the duration of the inaugural events, HBO will be available to all cable and satillite subscribers, whether or not they subscribe to HBO.  Democracy!<span id="more-150"></span></p>
<p><object width="512" height="296" data="http://www.hulu.com/embed/sHvYdduH4i5nXRdHvmWJVA" type="application/x-shockwave-flash"><param name="align" value="center" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.hulu.com/embed/sHvYdduH4i5nXRdHvmWJVA" /><param name="allowfullscreen" value="true" /></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ihearttelevision.com/?feed=rss2&amp;p=150</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be Seeing You</title>
		<link>http://www.ihearttelevision.com/?p=144</link>
		<comments>http://www.ihearttelevision.com/?p=144#comments</comments>
		<pubDate>Sun, 11 Jan 2009 18:27:01 +0000</pubDate>
		<dc:creator>Emily</dc:creator>
				<category><![CDATA[2009 Programming]]></category>
		<category><![CDATA[British Television]]></category>
		<category><![CDATA[Dramatic Writing]]></category>
		<category><![CDATA[Television on the Internet]]></category>

		<guid isPermaLink="false">http://www.ihearttelevision.com/?p=144</guid>
		<description><![CDATA[AMC is currently in production on a remake of The Prisoner, the classic 1967 series starring and co-created by Patrick McGoohan.  As an early promotion for the AMC mini-series, AMCtv.com is presenting the original series in full.
The science fiction/spy thriller only lasted for seventeen episodes but has remained a cult classic for over forty years.  [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ihearttelevision.com/wp-content/uploads/2009/01/1-prisoner-patrick-mcgoohan-1.jpg"><img class="alignleft size-medium wp-image-145" title="1-prisoner-patrick-mcgoohan-1" src="http://www.ihearttelevision.com/wp-content/uploads/2009/01/1-prisoner-patrick-mcgoohan-1-300x211.jpg" alt="1-prisoner-patrick-mcgoohan-1" width="300" height="211" /></a>AMC is currently in production on a remake of <em>The Prisoner</em>, the classic 1967 series starring and co-created by Patrick McGoohan.  As an early promotion for the <a href="http://www.amctv.com/originals/the-prisoner/">AMC mini-series</a>, AMCtv.com is presenting <a href="http://www.amctv.com/videos/the-prisoner-1960s-video/">the original series in full</a>.</p>
<p>The science fiction/spy thriller only lasted for seventeen episodes but has remained a cult classic for over forty years.  McGoohan stars as Number Six, a British Secret Agent who, after resigning, finds himself being held captive in &#8220;The Village.&#8221;  In each episode, Number Six stubbornly attempts to escape from his surreal prison.  His mysterious captors, meanwhile,  pursue ingenious means of interrogation as they attempt to understand the reasons for Number Six&#8217;s resignation.</p>
<p><em>The Prisoner</em> was groundbreaking when it initally aired in 1967-1968 and still manages to seem fresh and modern today.  The Village (not unlike <em>Lost</em>&#8217;s Island) is controlled by manipulative leaders and under constant surveillance.  Number Six&#8217;s attempts to escape are framed by innovative story-telling and beautiful production design.  Whether or not the remake manages to compare to the original, it&#8217;s great that AMC is actively promoting their source material.  Check it out while you can!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.ihearttelevision.com/?feed=rss2&amp;p=144</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TV is coming back!  TV is coming back!</title>
		<link>http://www.ihearttelevision.com/?p=116</link>
		<comments>http://www.ihearttelevision.com/?p=116#comments</comments>
		<pubDate>Wed, 07 Jan 2009 04:57:40 +0000</pubDate>
		<dc:creator>Emily</dc:creator>
				<category><![CDATA[2009 Programming]]></category>
		<category><![CDATA[Comedy Writing]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Schedule]]></category>

		<guid isPermaLink="false">http://www.ihearttelevision.com/?p=116</guid>
		<description><![CDATA[The winter hiatus has been long, dark and quiet (at least here on the blog).  But with the New Year comes the promise of new television.  Here&#8217;s an informal list of a couple of things I&#8217;m looking forward to this month:

Lost (premieres January 21 on ABC)  Every once in a while I think I know [...]]]></description>
			<content:encoded><![CDATA[<p>The winter hiatus has been long, dark and quiet (at least here on the blog).  But with the New Year comes the promise of new television.  Here&#8217;s an informal list of a couple of things I&#8217;m looking forward to this month:</p>
<div id="attachment_117" class="wp-caption alignright" style="width: 250px"><a href="http://www.ihearttelevision.com/wp-content/uploads/2009/01/tara_l.jpg"><img class="size-full wp-image-117" style="border: 1px solid black; margin: 0px 5px;" title="tara_l" src="http://www.ihearttelevision.com/wp-content/uploads/2009/01/tara_l.jpg" alt="" width="240" height="320" /></a><p class="wp-caption-text">Toni, Tony, Toné</p></div>
<ol>
<li><strong><em>Lost</em></strong> (premieres January 21 on ABC)  Every once in a while I think I know what the hell is going on on this show.  I am usually wrong.  But half the fun of watching is lurking in the <em>Lost</em>-obsessed chat rooms after watching an episode, trying to decifer what the megafans make of screen grabs and easter eggs.  <a href="http://www.ew.com/ew/package/0,,1550612,00.html">Doc Jensen on ew.com</a> leads the pack with his bizarre but accessible assessments.</li>
<li><em><strong>Flight of the Conchords</strong></em> (premieres January 18 on HBO)  I don&#8217;t have HBO anymore.  We&#8217;re in a recession.  But the folks at Home Box Office were kind enough to provide us prols with a sneak preview of the first episode <a href="http://www.hbo.com/conchords/video/?maven_playerId=conchords&amp;maven_referralPlaylistId=7dafbf00208f96246509fd761d92215529683b62&amp;maven_referralObject=3337423">here</a>.  The second season is the last, otherwise this might be a fun show to spec.</li>
<li><em><strong>United States of Tara</strong></em> (premieres January 18 on Showtime)  A comedy about a woman with multiple personalities starring Toni Collete and John Corbett, executive produced by Diablo Cody and Steven Spielberg.  Weird.  I don&#8217;t have Showtime either, but <a href="http://www.reuters.com/article/pressRelease/idUS63690+04-Jan-2009+PRN20090104">Reuters reports that the show will be available for instant viewing on Netflix</a>.  See surprisingly good trailer after the jump.</li>
<li><em><strong>30 Rock</strong></em> (premeires January 8 on NBC)  It&#8217;s back!  This week!  <a href="http://www.nbc.com/30_Rock/video/clips/30-rock-returns/906502/">With Salma Hayek</a>? And <a href="http://featuresblogs.chicagotribune.com/entertainment_tv/2009/01/jon-hamm-30-roc.html">Jon Hamm in February</a>!<span id="more-116"></span></li>
</ol>
<p style="text-align: center;"><img class="aligncenter" title="&quot;name&quot;:&quot;flashObj&quot;,&quot;bgcolor&quot;:&quot;#FFFFFF&quot;,&quot;flashvars&quot;:&quot;videoId=5081804001&amp;playerId=6273075001&amp;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&amp;servicesURL=http://services.brightcove.com/services&amp;cdnURL=http://admin.brightcove.com&amp;domain=embed&amp;autoStart=false&amp;&quot;,&quot;src&quot;:&quot;http://services.brightcove.com/services/viewer/federated_f8/6273075001&quot;" src="http://www.ihearttelevision.com/wp-includes/js/tinymce/plugins/media/img/trans.gif" alt="" width="486" height="412" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ihearttelevision.com/?feed=rss2&amp;p=116</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attack of the Two-ton Pushpins</title>
		<link>http://www.ihearttelevision.com/?p=87</link>
		<comments>http://www.ihearttelevision.com/?p=87#comments</comments>
		<pubDate>Tue, 28 Oct 2008 18:51:27 +0000</pubDate>
		<dc:creator>Gene</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.ihearttelevision.com/?p=87</guid>
		<description><![CDATA[I don&#8217;t get this adveristing campaign from Capital One.  Am I supposed to consider an assault of airborne office supplies, destroying much property along the way, a positive thing?
Image from Post Magazine
]]></description>
			<content:encoded><![CDATA[<div id="attachment_99" class="wp-caption alignleft" style="width: 260px"><a href="http://www.ihearttelevision.com/wp-content/uploads/2008/10/capitalone.jpg"><img class="size-medium wp-image-99" style="border: 1px solid black; margin: 0px 10px;" title="Look up in the sky!  It's a pushpin!" src="http://www.ihearttelevision.com/wp-content/uploads/2008/10/capitalone.jpg" alt="Look up in the sky!  It's a pushpin!" width="250" height="188" /></a><p class="wp-caption-text">Look up in the sky! It&#39;s a really big pushpin!</p></div>
<p>I don&#8217;t get this adveristing campaign from Capital One.  Am I supposed to consider an assault of airborne office supplies, destroying much property along the way, a positive thing?</p>
<p><em>Image from <a href="http://www.postmagazine.com/ME2/dirmod.asp?sid=&amp;nm=&amp;type=news&amp;mod=News&amp;mid=9A02E3B96F2A415ABC72CB5F516B4C10&amp;tier=3&amp;id=3B5EEC39A90A415696B9A4603EF2B755">Post Magazine</a></em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ihearttelevision.com/?feed=rss2&amp;p=87</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Mystifying Commercial</title>
		<link>http://www.ihearttelevision.com/?p=102</link>
		<comments>http://www.ihearttelevision.com/?p=102#comments</comments>
		<pubDate>Wed, 22 Oct 2008 20:39:49 +0000</pubDate>
		<dc:creator>Gene</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.ihearttelevision.com/?p=102</guid>
		<description><![CDATA[
My assumption from watching it is that every IKEA kitchen layout is endowed with a specter who will comment in syncopated verse about the existential threat of children stealing chocolate.
]]></description>
			<content:encoded><![CDATA[<p><object width="425" align="center" height="344" data="http://www.youtube.com/v/YSUp0hdPj34&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/YSUp0hdPj34&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>My assumption from watching it is that every IKEA kitchen layout is endowed with a specter who will comment in syncopated verse about the existential threat of children stealing chocolate.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.ihearttelevision.com/?feed=rss2&amp;p=102</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Everybody Hates Homecoming&#8221; &#8211; Everybody Hates Chris</title>
		<link>http://www.ihearttelevision.com/?p=91</link>
		<comments>http://www.ihearttelevision.com/?p=91#comments</comments>
		<pubDate>Sat, 18 Oct 2008 19:54:57 +0000</pubDate>
		<dc:creator>Gene</dc:creator>
				<category><![CDATA[2008 Programming]]></category>

		<guid isPermaLink="false">http://www.ihearttelevision.com/?p=91</guid>
		<description><![CDATA[An excellent interlude in the second act graced this week’s episode of Everybody Hates Chris (CW Fridays 8:00 EST).
The ‘A’ storyline of this week’s show was Chris going with a girl named Jenise Huxtable to the homecoming dance.  The second act opens with Chris coming to pick up Jenise at her house, which lo [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_92" class="wp-caption alignleft" style="width: 310px"><a href="http://www.ihearttelevision.com/wp-content/uploads/2008/10/at-the-huxtables.jpg"><img class="size-medium wp-image-92" title="At the Huxtables" src="http://www.ihearttelevision.com/wp-content/uploads/2008/10/at-the-huxtables-300x199.jpg" alt="" width="300" height="199" /></a><p class="wp-caption-text">At the Huxtables </p></div>
<p>An excellent interlude in the second act graced this week’s episode of <em>Everybody Hates Chris</em> (CW Fridays 8:00 EST).</p>
<p>The ‘A’ storyline of this week’s show was Chris going with a girl named Jenise Huxtable to the homecoming dance.  The second act opens with Chris coming to pick up Jenise at her house, which lo and behold, is a spitting image of the Huxtables’ home on <em>The Cosby Show</em>.  It’s all there – the jazzy intro music! Dr Clint Huxtable (played by Orlando Jones) ambling down the stairway! His wife, Blair, a lawyer, gliding in from the kitchen through the swing door! Capping off it all off, the show, which is usually shot on film with one-camera, takes on a three-camera format and adds a laugh track.<span id="more-91"></span></p>
<p><em>Everybody Hates Chris</em> elevates the parody of <em>The Cosby Show</em> beyond the visual evocation and manicured impersonations.  The disjuncture between the Huxtables’ social standing and Chris’ is played to great satirical effect: Blair literally cannot conceive of what Chris’ parents do for a living, while Clint wonders whether Chris comes from Crack People.  This is sort of thing exemplifies <em>Everybody Hates Chris</em> at its best: it’s rare enough for a show to acknowledge social stratification, much less to find humor in an amiable yet incisive way.</p>
<p><em>Photo courtesy of thecw.com</em></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/1fluFwcso5E&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1fluFwcso5E&amp;hl=en&amp;fs=1" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ihearttelevision.com/?feed=rss2&amp;p=91</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Ad Here</title>
		<link>http://www.ihearttelevision.com/?p=82</link>
		<comments>http://www.ihearttelevision.com/?p=82#comments</comments>
		<pubDate>Mon, 13 Oct 2008 20:56:18 +0000</pubDate>
		<dc:creator>Emily</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Comedy Writing]]></category>

		<guid isPermaLink="false">http://www.ihearttelevision.com/?p=82</guid>
		<description><![CDATA[Last week, New York Magazine ran a feature article on the subject of product integration in scripted television.  The author, Emily Nussbaum, discussed the growing trend and the way it pushes showrunners to plug products within the context of scripted television.  Nussbaum makes 30 Rock the center of her discussion and uses Tina [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-110" src="http://www.ihearttelevision.com/wp-content/uploads/2008/11/carrie-200x300.jpg" alt="" width="200" height="300" />Last week, <em>New York Magazine</em> ran a <a href="http://nymag.com/news/features/51014/">feature article</a> on the subject of product integration in scripted television.  The author, Emily Nussbaum, discussed the growing trend and the way it pushes showrunners to plug products within the context of scripted television.  Nussbaum makes <em>30 Rock</em> the center of her discussion and uses Tina Fey as the key example of an enthusiastic adopter of the technique (although it takes Nussbaum several pages to get into her discussion about Fey, the article is titled, cheekily &#8220;What Tina Fey Would Do for a Soyjoy&#8221;).</p>
<p>What&#8217;s missing from the argument, however, is any comment from Fey herself.<span id="more-82"></span> Luckily for us, Tina Fey&#8217;s meta-comedy <em>30 Rock</em> addressed the issue of corporate compliance in Episode 2.04, the Emmy nominated &#8220;Rosemary&#8217;s Baby,&#8221; with Carrie Fisher.  In it, Fey and Fisher&#8217;s characters debate the pros and cons of going with the flow.  Fey&#8217;s Liz Lemon wins a special &#8220;Followship Award&#8221; for her obedience to GE, while Fisher&#8217;s Rosemary insists that the only way to fight the system is through outright revolution (her proposal to start a new network, <em>Bitch TV</em> is the beginning of her character&#8217;s descent into total madness).  By the end of the episode, Lemon finds her way back into the fold, commended by boss and Lorne Michaels&#8217; stand-in Jack Donaghy for her ability to have the guts and brains to work inside the system.</p>
<p>In interviews, Fey has often used the word <a href="http://www.womenshealthmag.com/life/tina-fey-talks-to-womens-health?page=2">&#8220;obedient&#8221;</a> to describe herself.  This episode, specifically Liz Lemon&#8217;s award for &#8220;Followship,&#8221; plays off what seems to be one of Tina Fey&#8217;s essential qualities &#8211; the ability to both comply with and subvert the demands of her corporate bosses.  To this end, the premise of <em>30 Rock</em> proves itself to be an ingenious platform on which to debate some of the larger issues television writers face in a post-Tivo universe.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.ihearttelevision.com/?feed=rss2&amp;p=82</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
